Luminerity OÜ (“WiseAlt”, “We,” “Our,” or “Us”) are committed to maintaining your confidence and trust as it relates to the privacy and security of your business-related personal information. This Privacy Policy describes how we use, disclose, and protect the business-related personal information collected:
- Through our website wisealt.com, and any other websites or mobile apps where this Privacy Policy is posted or linked (collectively, the “Digital Properties”) and any services available through the Digital Properties;
- In connection with the delivery of our products and services to business clients;
- In connection with our business development and marketing activities; and
- Through our other offline and business interactions.
Collectively, we refer to our online and offline interactions with you as the “Services.”
In this Privacy Policy, “personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual acting in a business capacity.
Please carefully review this Privacy Policy to learn more about our information handling and privacy practices.
Personal Data We Collect
Depending on your use of the Services and how you otherwise interact with us, we may collect or obtain information from and about you in several ways, including:
- Directly from you:
- Contact information: name, title, business email, and phone number.
- Business preferences: how frequently you wish to receive communications.
- Other business-related information you provide, such as details in webforms or business inquiries.
- Automatically through the Digital Properties:
- Device information: IP address, browser details, operating system, and device identifiers.
- Usage data: pages visited, time spent, and actions performed on our website.
- Cookies and tracking technologies: session cookies, performance cookies, and analytical cookies to improve functionality.
- From third parties:
- Data from lead generators, credit bureaus, or business affiliates.
How We Use Personal Data
We may use the personal information we collect for the following purposes:
- Providing Services: To facilitate contract execution and deliver payment-related solutions tailored to business needs.
- Communications: For administrative purposes or to share updates relevant to your business operations.
- Analytics and Research: To analyze usage trends and optimize our offerings for business clients.
- Maintaining Security: To monitor and protect the integrity of our systems and networks.
- Legal Compliance: To satisfy applicable legal requirements and respond to regulatory inquiries.
Cookies
Our Digital Properties use cookies to enhance site functionality and gather analytics to improve the Services. Types of cookies include:
- Strictly Necessary Cookies: Essential for website operation.
- Analytical Cookies: Help us analyze site usage to improve user experience.
For more details on our use of cookies, please refer to our Cookie Policy.
Cross-Border Data Transfers
As part of providing our Services to international business clients, we may transfer your personal information across borders, including to jurisdictions that may not provide the same level of data protection as your home country. When we do so, we ensure that appropriate safeguards are in place to protect your data, such as:
- Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EEA;
- Binding Corporate Rules (BCRs) where applicable; or
- Other mechanisms recognized under applicable data protection laws.
If you have questions about our cross-border data transfer practices, please contact us at privacy@wisealt.com.
How We Disclose Personal Information
We may share your business-related personal information with:
- Service providers supporting our operations.
- Business partners involved in delivering tailored payment solutions.
- Regulators or legal authorities as required.
We ensure that third parties process your data in compliance with applicable laws and our instructions.
Information Retention
We retain personal information as long as necessary to fulfill our contractual obligations and comply with legal requirements. Retention periods are determined based on the nature of the information and applicable regulations.
Jurisdictions
We comply with global data protection laws, including:
- GDPR: Processing based on legitimate interests and B2B exemptions where applicable.
- CCPA: Limited applicability as we serve business clients, not individual consumers.
Contact Us
For any questions or concerns about this Privacy Policy, please contact us at: privacy@wisealt.com.